...No ARTIFICAL NOTHING
Quality is not something we add at the end of the process. It begins with the ingredients we choose, the suppliers we work with, the way we manufacture our products, and the standards we refuse to compromise on.
Around Superlatte, we have a simple saying: Supernatural vibes only. It sounds playful, but it captures a philosophy that influences every product we create.
When we develop a blend, we start with ingredients rather than additives. We would rather let turmeric taste like turmeric and matcha taste like matcha than build a product around flavour systems, colourants, sweeteners, and processing aids.
That means no artificial flavours, no artificial colours, no preservatives, no thickeners, and no unnecessary fillers. If an ingredient exists primarily to make manufacturing easier rather than improve the final product, it probably does not belong in a Superlatte pouch.
Many commercial hot chocolates, flavoured beverage powders, and instant latte products take a different approach. Read the ingredient list and you will often find stabilisers, emulsifiers, anti-caking agents, flavour enhancers, bulking agents, colourants, and a long list of ingredients that have little to do with the star ingredient on the front of the pack.
There is nothing inherently dangerous about these ingredients. Most are approved for use and widely consumed. Our philosophy is simply different. We believe the fewer unnecessary ingredients between nature and your cup, the better.
Leave it to mother nature. She has been getting it right for a very long time.
Every Superlatte blend is created with the same goal: to make delicious, natural drinks using ingredients we would happily serve to our own families. From our original Matcha & Mint Latte to our Organic Ceremonial Matcha, every product reflects the same philosophy. Real ingredients. Small batches. No shortcuts.
If you'd like to learn more about the company behind the blends, visit our About Superlatte page. To learn how founder Michelle Legge's personal health journey shaped the brand, read Michelle's story.
Around Superlatte, we have a simple saying: Supernatural vibes only. It sounds playful, but it captures a philosophy that influences every product we create.
When we develop a blend, we start with ingredients rather than additives. We would rather let turmeric taste like turmeric and matcha taste like matcha than build a product around flavour systems, colourants, sweeteners, and processing aids.
That means no artificial flavours, no artificial colours, no preservatives, no thickeners, and no unnecessary fillers. If an ingredient exists primarily to make manufacturing easier rather than improve the final product, it probably does not belong in a Superlatte pouch.
Many commercial hot chocolates, flavoured beverage powders, and instant latte products take a different approach. Read the ingredient list and you will often find stabilisers, emulsifiers, anti-caking agents, flavour enhancers, bulking agents, colourants, and a long list of ingredients that have little to do with the star ingredient on the front of the pack.
There is nothing inherently dangerous about these ingredients. Most are approved for use and widely consumed. Our philosophy is simply different. We believe the fewer unnecessary ingredients between nature and your cup, the better.
Leave it to mother nature. She has been getting it right for a very long time.
Superlatte launched in 2017 with 3 blends: Matcha & Mint Latte, Turmeric Latte, and Beetroot Latte. All 3 remain part of the range today, a reflection of how carefully we approach product development.
In 2025, we introduced Organic Ceremonial Matcha. We deliberately waited years before launching it because we wanted to secure a grower capable of delivering the quality, flavour profile, and consistency we were looking for season after season.
That decision tells you a lot about how we work. We do not chase trends and we do not launch products simply because demand exists. We launch products when we are confident we can do them properly.
Every Superlatte blend is produced in small batches because quality is easier to protect when you stay close to the process. Smaller production runs allow us to maintain tighter control over ingredient quality, freshness, consistency, and traceability.
They also mean ingredients move through our system more quickly and spend less time sitting in storage. Fresh ingredients make better products, and after nearly a decade of manufacturing Superlatte, we have found that this approach consistently delivers the best results.
We work with suppliers who share our standards for quality, freshness, traceability, and sustainability. Many of our key ingredients are certified organic, and everything we use is non-GMO and non-irradiated.
We build long-term supplier relationships because consistency matters just as much as quality. The best recipe in the world is only as good as the ingredients that go into it, and we take that responsibility seriously.
Freshness starts long before a pouch is sealed. Many of our ingredients arrive in protective double-layer packaging designed to minimise exposure to oxygen and moisture during transport and storage.
From the moment ingredients arrive, we work to minimise unnecessary handling and exposure. Less exposure helps preserve flavour, aroma, colour, and ingredient integrity, all of which contribute to a better experience in the cup.
Matcha is one of the most delicate ingredients we work with. Exposure to oxygen, moisture, heat, and light can quickly affect flavour, aroma, and colour, which is why we treat it differently to every other ingredient in our range.
Superlatte Organic Ceremonial Matcha is packed in a dedicated matcha room operating under allergen-controlled procedures. The product is handled by team members trained specifically in matcha packing and quality control, helping us protect the vibrant green colour and fresh flavour that ceremonial grade matcha is known for.
Our Organic Ceremonial Matcha also undergoes independent verification through accredited Australian testing and quality assurance processes, providing additional confidence in the consistency and integrity of every batch.
"As matcha is particularly sensitive to oxygen, moisture, heat and light, our handling and packaging procedures are designed specifically to minimise exposure throughout the packing process."
— Michelle Legge, Founder
You can read our full statement on Organic Ceremonial Matcha freshness and shelf life here.
Every Superlatte batch is fully traceable from ingredient sourcing through to final packing. Detailed batch records allow us to monitor quality, consistency, and accountability throughout the production process.
Traceability forms an important part of our quality and food safety systems. It helps us maintain the standards customers expect while providing confidence in every product we manufacture.
Packaging plays a critical role in protecting quality. Superlatte products are packed in recyclable #4 LDPE pouches selected for both product protection and sustainability.
The packaging helps protect against moisture and environmental exposure while remaining recyclable where facilities exist. It also aligns with packaging standards increasingly adopted by major retailers in South Africa and the United Kingdom.
Every pouch is resealable, helping maintain quality after opening and protecting the ingredients from unnecessary exposure between uses.
Every Superlatte product carries a 24 month shelf life from the date of manufacture. The best before date is printed on the base of every pack, giving customers a clear and reliable reference point.
That shelf life is not an arbitrary number. It reflects years of production experience, packaging improvements, ingredient management, and quality control. What began as an 18 month shelf life evolved into a 24 month shelf life as our understanding of the products, packaging, and long-term quality performance improved over time.
When stored according to the instructions on the pack, Superlatte products are designed to maintain their quality through to the printed best before date.
For more detailed information, including our Organic Ceremonial Matcha shelf life guidance, read our freshness statement.
Superlatte products are packed in a fully compliant facility that also operates as a social enterprise. The people involved in packing and production are developing practical business and micro-enterprise skills while contributing to products enjoyed by customers throughout South Africa and beyond.
Quality is not only about ingredients and systems. It is also about the people behind them, and we are proud to support a model that creates opportunities while maintaining high production standards.
Quality is not a marketing claim at Superlatte. It is a series of decisions made every day, from the suppliers we choose and the ingredients we reject to the batches we produce and the packaging we use.
Those decisions have shaped the brand since 2017 and continue to guide every product we create. They are the reason cafés, retailers, and customers trust Superlatte, and they are the reason we remain committed to doing things the slower, more deliberate way.
Because when it comes to ingredients, freshness, and flavour, we believe some things are worth getting right.
Yes. Superlatte products contain natural, non-GMO and non-irradiated ingredients sourced from suppliers we trust. Our key ingredients are certified organic, and we do not use artificial colours, flavours, preservatives, sweeteners or thickeners.
The range is blended in small batches and packed in a compliant South African facility that also operates as a social enterprise. The people packing Superlatte products develop practical micro-business skills as part of their work.
Every Superlatte product carries a 24-month shelf life from its date of manufacture. The best-before date appears on the base of each pack.
Once a pouch has been opened, close the seal completely after every use and store the product in a cool, dry place away from direct light and moisture. Matcha is particularly delicate, so careful storage will preserve its colour, aroma and flavour for longer.
Opening the bag does not start a countdown. Superlatte pouches are resealable and designed to keep your blend fresh well past the first scoop. The bags are small, and powdered blends stay stable as long as they are closed properly, so press the seal shut across the full width of the bag each time. Keep your Superlatte out of direct light and away from moisture, and the flavour and aroma stay fresh while the colour stays true.
Freshness starts long before Superlatte seals a pouch. It starts at purchasing. Superlatte buys ingredients in small batches so that every blend is packed with the freshest stock available, never with last season's leftovers. We are particular about who we buy from. Our suppliers have to value quality, freshness, and sustainability the way Superlatte does, or we look elsewhere.
The ingredients themselves arrive in 5 to 10kg double micron pouches, which fight off moisture and oxidation from the moment they leave the supplier to the moment they reach the Superlatte blending bench. Less exposure means a better cup.
Matcha is the most delicate thing Superlatte handles, and we treat it that way. We pack our Organic Ceremonial Matcha in a controlled environment with air and moisture control: a dedicated matcha room, run by Superlatte packers trained specifically to work with it. Matcha loses its colour and its character fast when it is exposed to air, heat, or light. Keeping it in its own space, handled by its own team, is how Superlatte protects the green. Learn more about how we ensure a fresh, delicious matcha supply to South African cafes and stores.
New wholesale accounts generally begin on a payment-before-order basis. Your order will be processed once payment has cleared.
Alternative payment terms can be discussed as the trading relationship develops. Any agreed terms must be confirmed directly with Superlatte or Deluxe Coffeeworks.
Shipping is charged per order and depends on the delivery location, parcel size and weight. We will confirm the delivery charge when we prepare your wholesale quote.
Yes. We send wholesale orders throughout South Africa by courier and generally use The Courier Guy.
Courier charges are calculated per order according to its size, weight and destination. Delivery times vary by location and will be confirmed when your order is processed.
Orders within the Cape Town metro are generally delivered within two to three business days once payment has cleared and the order has been confirmed.
We will let you know if stock availability or an unusually large order is likely to affect that timeframe.
Yes. We deliver to the Cape Winelands on a weekly route. Contact us before ordering so that we can confirm the next delivery day for your area.
Yes. An unopened product may be returned within seven days of delivery, provided it is unused, untouched and in its original sealed packaging.
For food-safety reasons, we cannot accept products that have been opened or tampered with. Please contact us before returning anything so that we can confirm the return and provide the correct instructions.
Your quote covers the selected Superlatte products and pack formats. Wholesale customers can also receive preparation guidance and laminated café recipe cards.
Cafés ordering through Deluxe Coffeeworks in Cape Town and the Cape Winelands can book free barista matcha training. There is no separate training charge.
Superlatte wholesale pricing is available directly from our distribution partner, Deluxe Coffeeworks.
We do not publish a fixed trade price online because wholesale pricing can change with pack size, order volume, delivery arrangements and current import costs. Ask us for a quote and we will give you the pack price, recommended serving size, approximate servings per pack and matcha cost per cup. No vague pricing and no guesswork at the bar.
Yes. Superlatte was developed to give cafés access to certified organic, ceremonial-grade matcha at a workable cost per cup.
Our focus is not on being the cheapest matcha by weight. It is on giving cafés strong value from a matcha that tastes good, performs consistently with milk and does not require an excessive dose to show up in the finished drink.
Every wholesale enquiry can include a cost-per-cup calculation based on your serving size, milk choice and intended menu price.
Start with cost per cup rather than price per bag. Two matcha products sold at similar pack prices may require very different serving sizes.
Ask each supplier for:
Superlatte supplies this information with your wholesale quote so that you can compare the numbers properly.
Not necessarily. A lower price per kilogram can be cancelled out by a larger serving size, inconsistent colour, excessive bitterness or drinks that require more syrup to make them palatable.
Value should be measured across the full cup: dose, flavour, appearance, waste, ease of preparation and repeat orders. The best wholesale matcha is the one that produces a good drink at a sustainable menu margin.
Yes. Tell us your cup size, milk cost, intended selling price and whether you include sweetener. We can help you calculate the approximate ingredient cost and gross margin for each drink.
This makes it easier to set a menu price before you order, rather than discovering later that the recipe is too expensive to serve consistently.
Yes. Superlatte’s wholesale café range includes Organic Ceremonial Matcha, Matcha Mint Latte, Beetroot Cocoa Latte, Turmeric Latte and Shroom Hot Chocolate.
The broader range gives cafés several caffeine-free and plant-based menu options without adding complicated recipes or long ingredient lists behind the bar. Ask us for the current wholesale range and available pack sizes.
Want to place an order? orders@deluxecoffeeworks.com
DM your order to the Deluxe team on 072 569 9579
Michelle on 079 578 3686
For info, questions, comments drop a mail to orders@superlatte.com
