About Superlatte

... Hello from CAPE TOWN

Superlatte is a wellness beverage brand founded in South Africa in 2016. 

We create natural superfood latte blends, including Organic Ceremonial Matcha, Turmeric Latte, Beetroot Latte, and Chai Latte, for customers seeking delicious alternatives to artificially flavoured drinks.

Founded in Cape Town in 2016 by Michelle Legge, Superlatte was built on a simple idea: healthy drinks should taste good, be easy to prepare, and contain ingredients people can recognise. No artificial flavours. No unnecessary fillers. Just carefully selected ingredients blended to create colourful, nourishing drinks that fit into everyday life.

Today, Superlatte products are enjoyed by customers across South Africa and beyond, while remaining true to the principles that shaped the brand from the beginning: ingredient integrity, small-batch production, and products we are proud to serve to our own families.

  • The product quality and flavour consistency is spot on. 

    Deluxe Coffeeworks

  • The matcha barista training added a lot of value to our product. 

    Stellski

  • Our customers ask for Superlatte matcha by name. 

    Dewaal Espresso

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What is Superlatte?

Not coffee, something different

Superlatte creates plant-based powdered blends that transform everyday ingredients into café-style drinks at home.

Our range includes Organic Ceremonial Matcha, Turmeric Latte, Beetroot Latte, Chai Latte, and other functional blends inspired by ingredients used for generations around the world.

Every product is designed to work just as well in a home kitchen as it does behind a café counter. Add your favourite milk, stir, whisk, or blend, and your drink is ready.

While the ingredients may be rooted in tradition, the goal is practical. We want to make it easier for people to enjoy better choices without complicated recipes or cupboards full of supplements.

About our Matcha

Why customers choose Superlatte

The wellness category is crowded. New powders, blends, and miracle ingredients appear every week.

We have taken a different approach.

Rather than chasing trends, we focus on creating products people genuinely enjoy drinking. Taste comes first. Quality comes first. If a blend does not earn a permanent place in someone's kitchen, it has failed regardless of what the label says.

Customers return to Superlatte because they know what to expect: natural ingredients, consistent quality, and products that fit easily into a daily routine.

About our Quality

Our approach to ingredients

Every Superlatte blend starts with the ingredients.

We work with suppliers who share our standards for quality, consistency, traceability, and responsible sourcing. Ingredients are selected for both flavour and function, with an emphasis on simplicity and transparency.

Where appropriate, we source certified organic ingredients and maintain close relationships with suppliers to ensure consistency from batch to batch.

We believe customers should be able to understand what is in their cup without needing a chemistry degree.

Our story

Designed for home and café

Superlatte's roots are in hospitality.

Before our products appeared on retail shelves, they were being prepared and served in cafés. That experience continues to influence how we develop every blend.

Products need to perform consistently. They need to mix well, taste good, and work across different preparation methods. The same blend should feel equally at home in a busy café or a quiet kitchen on a Sunday morning.

That focus on versatility has helped Superlatte become a favourite with both home customers and hospitality businesses.

Wholesale enquiry

A WOMEN LED BUSINESS

Meet the founder

Superlatte was founded by Michelle Legge in 2016. After spending years managing endometriosis and exploring the relationship between nutrition, wellbeing, and daily habits, Michelle developed a deep interest in plant-based ingredients and functional foods. What began as personal curiosity eventually became a market stall, then a business, and ultimately a brand enjoyed by customers around the world. Her approach remains simple: create products made with ingredients she would happily serve to family and friends.

About Michelle
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Frequently asked questions

Does Superlatte use natural ingredients only?

Yes. Superlatte products contain natural, non-GMO and non-irradiated ingredients sourced from suppliers we trust. Our key ingredients are certified organic, and we do not use artificial colours, flavours, preservatives, sweeteners or thickeners.

The range is blended in small batches and packed in a compliant South African facility that also operates as a social enterprise. The people packing Superlatte products develop practical micro-business skills as part of their work.

What is Superlatte’s shelf life?

Every Superlatte product carries a 24-month shelf life from its date of manufacture. The best-before date appears on the base of each pack.

Once a pouch has been opened, close the seal completely after every use and store the product in a cool, dry place away from direct light and moisture. Matcha is particularly delicate, so careful storage will preserve its colour, aroma and flavour for longer.

Opening the bag does not start a countdown. Superlatte pouches are resealable and designed to keep your blend fresh well past the first scoop. The bags are small, and powdered blends stay stable as long as they are closed properly, so press the seal shut across the full width of the bag each time. Keep your Superlatte out of direct light and away from moisture, and the flavour and aroma stay fresh while the colour stays true.

How does Superlatte ensure product freshness?

Freshness starts long before Superlatte seals a pouch. It starts at purchasing. Superlatte buys ingredients in small batches so that every blend is packed with the freshest stock available, never with last season's leftovers. We are particular about who we buy from. Our suppliers have to value quality, freshness, and sustainability the way Superlatte does, or we look elsewhere.

The ingredients themselves arrive in 5 to 10kg double micron pouches, which fight off moisture and oxidation from the moment they leave the supplier to the moment they reach the Superlatte blending bench. Less exposure means a better cup.

What is Superlatte's matcha freshness approach

Matcha is the most delicate thing Superlatte handles, and we treat it that way. We pack our Organic Ceremonial Matcha in a controlled environment with air and moisture control: a dedicated matcha room, run by Superlatte packers trained specifically to work with it. Matcha loses its colour and its character fast when it is exposed to air, heat, or light. Keeping it in its own space, handled by its own team, is how Superlatte protects the green. Learn more about how we ensure a fresh, delicious matcha supply to South African cafes and stores. 

What are Superlatte’s wholesale payment terms?

New wholesale accounts generally begin on a payment-before-order basis. Your order will be processed once payment has cleared.

Alternative payment terms can be discussed as the trading relationship develops. Any agreed terms must be confirmed directly with Superlatte or Deluxe Coffeeworks.

How much does wholesale delivery cost?

Shipping is charged per order and depends on the delivery location, parcel size and weight. We will confirm the delivery charge when we prepare your wholesale quote.

Does Superlatte deliver wholesale orders across South Africa?

Yes. We send wholesale orders throughout South Africa by courier and generally use The Courier Guy.

Courier charges are calculated per order according to its size, weight and destination. Delivery times vary by location and will be confirmed when your order is processed.

How quickly will my wholesale order arrive in Cape Town?

Orders within the Cape Town metro are generally delivered within two to three business days once payment has cleared and the order has been confirmed.

We will let you know if stock availability or an unusually large order is likely to affect that timeframe.

Does Superlatte deliver to the Cape Winelands?

Yes. We deliver to the Cape Winelands on a weekly route. Contact us before ordering so that we can confirm the next delivery day for your area.

Can I return a wholesale order?

Yes. An unopened product may be returned within seven days of delivery, provided it is unused, untouched and in its original sealed packaging.

For food-safety reasons, we cannot accept products that have been opened or tampered with. Please contact us before returning anything so that we can confirm the return and provide the correct instructions.

What is included in Superlatte’s wholesale price?

Your quote covers the selected Superlatte products and pack formats. Wholesale customers can also receive preparation guidance and laminated café recipe cards.

Cafés ordering through Deluxe Coffeeworks in Cape Town and the Cape Winelands can book free barista matcha training. There is no separate training charge.

What does wholesale matcha cost in South Africa?

Superlatte wholesale pricing is available directly from our distribution partner, Deluxe Coffeeworks.

We do not publish a fixed trade price online because wholesale pricing can change with pack size, order volume, delivery arrangements and current import costs. Ask us for a quote and we will give you the pack price, recommended serving size, approximate servings per pack and matcha cost per cup. No vague pricing and no guesswork at the bar.

Request a wholesale price list.

Is Superlatte an affordable wholesale matcha?

Yes. Superlatte was developed to give cafés access to certified organic, ceremonial-grade matcha at a workable cost per cup.

Our focus is not on being the cheapest matcha by weight. It is on giving cafés strong value from a matcha that tastes good, performs consistently with milk and does not require an excessive dose to show up in the finished drink.

Every wholesale enquiry can include a cost-per-cup calculation based on your serving size, milk choice and intended menu price.

How can I compare wholesale matcha prices?

Start with cost per cup rather than price per bag. Two matcha products sold at similar pack prices may require very different serving sizes.

Ask each supplier for:

  • Pack price and weight
  • Recommended dose per drink
  • Approximate servings per pack
  • Matcha cost per cup
  • Organic certification
  • Freshness and packing information
  • Delivery charges
  • Minimum order requirements
  • Training and recipe support

Superlatte supplies this information with your wholesale quote so that you can compare the numbers properly.

Is cheaper wholesale matcha better value?

Not necessarily. A lower price per kilogram can be cancelled out by a larger serving size, inconsistent colour, excessive bitterness or drinks that require more syrup to make them palatable.

Value should be measured across the full cup: dose, flavour, appearance, waste, ease of preparation and repeat orders. The best wholesale matcha is the one that produces a good drink at a sustainable menu margin.

Can Superlatte help me calculate my matcha latte margin?

Yes. Tell us your cup size, milk cost, intended selling price and whether you include sweetener. We can help you calculate the approximate ingredient cost and gross margin for each drink.

This makes it easier to set a menu price before you order, rather than discovering later that the recipe is too expensive to serve consistently.

Does Superlatte supply flavours other than matcha?

Yes. Superlatte’s wholesale café range includes Organic Ceremonial Matcha, Matcha Mint Latte, Beetroot Cocoa Latte, Turmeric Latte and Shroom Hot Chocolate.

The broader range gives cafés several caffeine-free and plant-based menu options without adding complicated recipes or long ingredient lists behind the bar. Ask us for the current wholesale range and available pack sizes.

About Superlatte


  • Email Orders and Pricelist

    Want to  place an order? orders@deluxecoffeeworks.com

  • Whatsapp Orders

    DM your order to the Deluxe team on 072 569 9579

  • Chat about Product

    Michelle on 079 578 3686

    For info, questions, comments drop a mail to orders@superlatte.com